Doing business is getting more competitive by the day. With newer technologies creating an easier environment to start a business you have more players in every industry. Whether you are a startup or an established business you always have to focus on the term ‘competitive advantage’ and try ever means to achieve that. Gamification is surely one of best ways to achieve this and here are some ways in which gamification services can benefit your business.
Get customer data
As a business you know that there is nothing as powerful as information in today’s world. What does the person do? What does he like? What does he aspire to buy next? You can’t really buy this data and would have to spend months and years to do so. Gamification platforms expedite the process of data collection. Your customers who may not otherwise be willing to share most of their personal details and life habits easily do so when they know there is a rewards waiting for them at the other end. You can use this data to strengthen your position in the market and take lead over your competition.
Introduce new products/services easily
People by nature are reluctant to use new products and services especially when you are trying to dislodge something which is well-established in the market. You need to give them something more than the product to do so. With gamification you offer people an incentive to try out your product of service and introduce it to them. Even if they aren’t keen to try your product or service the fact that they would get something in return encourages them.
Improve engagement with customers
In a social media driven world it isn’t enough for a business to only offer great products or services. To be in the reckoning you will have to constantly engage with your customers and there are few ways as good as than to take the help of gamification services. You can offer freebies and gifts to your customers who engage with you on social media or refer your product or service to a new friend.
Summary – In this write-up we take a look at how gamification services can help your business in the long run.